Hello and thank you for stopping by! For my professional profile in a nutshell:
Specialization: Digital operations and management since 2001.
Industries: Commercial Real Estate, Global Education, Healthcare, Art.
Degrees: Gates Millennium Scholar with an Executive MBA in Marketing, an MA in Chinese & Applied Linguistics, and a BA in International Economics.
2020 — PRESENT: Santa barbara
advisory board
Assist World Merit in fulfilling its mission to support young change-makers fulfill the UN's Sustainable Development Goals and improve communities throughout the world.
2017 — present: santa barbara, california
reit director of marketing & Operations
Created the standard operating procedures for, and manage day-to-day operations of, a boutique real estate investment trust with a portfolio consisting of office space, storage space, and wine storage.
Design, build, and manage all web presence, SEO, SEM, social media, advertising, and marketing channels.
Implemented database and payment platform upgrades to increased efficiency, elevate customer service, and reduce long-term costs.
Interview and train new hires on various aspects of commercial property management - including sales, collections, auction planning, conflict mediation - to build a customer-centric, professional, and invigorating community. Facilitate performance reviews and update HR policies.
2016 — Present: various locations
operations & marketing management consultant
Assist CEOs and Managing Partners in developing their company's Standard Operating Procedures.
Strategize marketing and investor relations initiatives, including fundraising pitch deck preparation targeting various investor types (i.e. Johnson & Johnson, family offices, joint ventures, etc.)
Conduct market and sustainability research to enable data-based decision-making.
Recruit, train, and mentor new hires and existing employees as needed.
Propose operating plans, expense budgets, and technology platforms for prospective investment opportunities.
2016 — 2017: Princeton, New jersey
director of public relations
Developed and implemented long-term community outreach and centralized marketing/communications strategy for Princeton Medical Institute (PMI) and Global Medical Institute's (GMI) clinical research sites.
Managed advertising budget, website, digital marketing, social media, healthcare news, and media relations.
Represented PMI and GMI at healthcare related functions. Conducted 200+ memory screenings / MOCA exams. Coordinated 30+ lectures.
Created the Standard Operating Procedures for patient recruitment, internship and marketing team recruitment, performance reviews, and employee development. Trained and mentored new hires.
2015 — 2017: Newtown, Pennsylvania
consultant
Assisted CEO with conceptualizing organizational structure, conducting tax and legal compliance research, marketing, and operations.
Incorporated an architecture and furniture design firm in the State of Pennsylvania.
Company received 1st place in the Emerging Artist Competition at the Philadelphia Furniture Show.
2010 — 2015: Beijing, china & princeton, New Jersey
program manager
Supported Program Director to design, position, administer, and efficiently operate a 250 to 300-person full-immersion Chinese language summer program in Beijing.
Managed PiB's endowment, accounting, bookkeeping, faculty hiring, scholarship and financial aid allocations, two websites, social media outreach, and all web-based communications.
Developed, tested, and launched a multi-functional web application platform that facilitated student and teacher recruitment, data reporting, and quadrupled operating efficiency.
Achieved 15% enrollment increase over 6 years. Tripled alumni outreach and social media channels.
2011 — 2015: Princeton, new jersey
chinese linguistics project coordinator
Managed finances, database, editorial, translation, marketing, production, inventory, and sales of 30+ Chinese language textbooks, audio and visual learning materials for the Chinese language program within Princeton University's East Asian Studies Department.
Liaise with Princeton University Press to coordinate the development of Chinese language textbooks and supplementary materials.
Create and maintain CLP's website, database platforms, and digital teaching tools.
Plan and manage all event details of the annual International Conference on Chinese Language Instruction attended by 160+ worldwide.
2008 — 2009: guangzhou, china
sales & Marketing manager
Managed a portfolio of 60+ corporate multinational accounts within the diplomatic, aerospace, international education, and trade industries.
Oversaw public relations, banquets, events, and accommodations at a five-star, 1500-room, multi-functional, historic property owned by the Chinese state-owned conglomerate, Lingnan Enterprises.
Designed promotional materials, press releases, and hosted in-house networking opportunities to enhance media and government relations in Guangzhou for Consulates, Chambers of Commerce, international schools, and other multinational organizations.
Negotiated $500,000+ contracts in four languages.
2006 — 2007: san diego, california
trade services & executive relations intern
Conducted global industry market research and organized networking functions to promote the exchange of information on international trade and overseas development.
Compiled three major reports: Hong Kong Trade Information Packet (90 pages), Hong Kong Unabridged Report (200 pages), San Diego Software Industry Report (150 pages).
2007: san diego, california
creative services internship
Researched, created Press Releases, and set up weekly shoots for recipients of 10Leadership Award.
Maintained events calendar and editorials. Answered viewer requests and questions.
Assisted Creative Services and 10News team with coordination of 10News projects and events.
2006: GUANGZHOU, CHINA
marketing liason for urbanatomy media
Edited and published articles including Feature Story, International Travel, Local Travel, Editor’s Dining Note, and Movie Reviews for “that’s PRD” monthly magazine.
Conducted Chinese to English translation and editing for sister publications within the real estate and expat living sectors.
Represented magazine at events such as restaurant opening for Bizou and General Manager’s celebration at China Hotel-A Marriott Hotel.
2001 — 2003: SANTA CLARA, CALIFORNIA
MARKETING RESEARCHER
Collected and analyzed customer demographic information utilizing palm pilot technology and/or paper-based surveys.
Assisted Research Supervisor in the development of questionnaires and strategic marketing and research plans.
This site is both a visual portfolio and a catalyst for conversation. Old friends, fellow parents, small business owners, art enthusiasts, real estate investors and anybody looking to bounce some ideas around...